In any form of expression driven by public participation and desire for an audience, trends will develop. Whether you're talking fashion, artwork, music, slang, marketing, social media, scientific inquiry, or any number of other dynamic human forces, popularity and the desire for approval will affect what direction expression takes. One of the biggest areas of social life where trends can and do take over is in storytelling.
Over the weekend, I had planned to go on a day trip to one of my favorite natural areas with my camera and the dog. Unfortunately, those plans were derailed but forces beyond my control, and so I spent my time catching up on some TV series that had been recommended to me. While watching pilot episodes through streaming websites, I became quite aware of differences in writing and presentation and the nuances of what I find to be enjoyable storytelling. A great deal of credit goes to actors and directors when it comes to film-based production, but I find that when it comes to my own preferences, it's the writers' work that either makes or breaks a show or movie.
There is a lot of advice floating around out there concerning growing your social media followers and how to promote yourself (something every writer wanting an audience needs to do), but the marketing gurus I watch don't seem to receive much interaction from their tens or hundreds of thousands of followers. Maybe their analytics show that their posts are getting a lot of views, but I can't help but notice that they aren't getting very many likes or retweets... So how effective is their advice if their followers don't seem to believe it's worth sharing?