There is a lot of advice floating around out there concerning growing your social media followers and how to promote yourself (something every writer wanting an audience needs to do), but the marketing gurus I watch don't seem to receive much interaction from their tens or hundreds of thousands of followers. Maybe their analytics show that their posts are getting a lot of views, but I can't help but notice that they aren't getting very many likes or retweets... So how effective is their advice if their followers don't seem to believe it's worth sharing?
I'm betting it's safe to assume that the average American is looking forward to Tuesday night/Wednesday morning when the midterm elections will finally be over and political advertisements will cease for a while. I certainly won't miss the influx of junk mail and robo-calls. However, I doubt that things will calm down once the results are in and the winners announced. A month ago I posted an entry entitled “Us Versus Them” Helps No One. The feelings behind that post are still strong, but the results of these elections I feel will continue to divide us.