Social Media: What Works for You?

There is a lot of advice floating around out there concerning growing your social media followers and how to promote yourself (something every writer wanting an audience needs to do), but the marketing gurus I watch don't seem to receive much interaction from their tens or hundreds of thousands of followers. Maybe their analytics show that their posts are getting a lot of views, but I can't help but notice that they aren't getting very many likes or retweets... So how effective is their advice if their followers don't seem to believe it's worth sharing?

A Case of Too Many Details…

Today I was reading an article on the indictment of several coal mine supervisors for manipulating equipment and data meant to keep miners safe. Several of the miners who worked under them have developed black lung disease as a result of years of exposure to elevated levels of coal dust, levels that their equipment should have shown to be unsafe had the supervisors not told those miners to interfere with the equipment's ability to collect accurate data. So basically, the focus of the article was black lung disease and the regulations put in place by the US federal government to help protect miners from this disease as well as other mining hazards. However...